Reservety Rental Software
The US Rental Business Census 2026 · Virginia

Virginia Rental Business Census 2026: 2,593 operators, ranked #48 per capita

2,593 Google Business Profile listings across 12 rental categories, an estimated 1,597 of them independent operators. Data pulled 2026-09-15.

2,593listings
29.2per 100k residents (US 37.5)
#48of 51 per capita
4.59average Google rating (US 4.60)
95%with a website
39%can take a booking online
Virginia's strongest category is photo booth (#24 of 51); its weakest is portable restroom rental (#46 of 51).

Virginia by vertical

VerticalListingsPer 100kRank of 51Avg ratingWith websiteCan book online
Trailer rental8139.16#433.8198%0%
Equipment rental5456.14#434.5197%39%
Party rental3854.34#414.8397%63%
Photo booth1792.02#244.8895%21%
Dumpster rental1731.95#414.6796%37%
Boat rental1231.39#354.7098%61%
Kayak & canoe rental931.05#264.6994%54%
Bike rental911.02#324.6794%45%
Tent rental760.86#394.63100%49%
Portable restroom rental570.64#464.3894%25%
RV rental290.33#394.4086%17%
Bounce house rental290.33#324.8476%54%

Most-reviewed operators

Named only when independent (not a chain), rated 4.5 or higher with at least 25 Google reviews.

Downloads

How this was counted

Source. Google Business Profile listings, retrieved through a commercial business-listings data API, one count query per state and category (612 queries), pulled on 2026-09-15, filtered to country_code = US and the state's region. No coordinates or radius searches. Google's directory is self-declared, so it is a count of listings, not a government count of businesses.

Categories. Party rental (party_equipment_rental_service), Trailer rental (trailer_rental_service), Equipment rental (equipment_rental_agency), Dumpster rental (dumpster_rental_service), Boat rental (boat_rental_service), Photo booth (photo_booth), Bike rental (bicycle_rental_service), Tent rental (tent_rental_service), Kayak & canoe rental (canoe_and_kayak_rental_service), Portable restroom rental (portable_toilet_supplier), RV rental (rv_rental_agency), Bounce house rental (bouncy_castle_hire). A listing with two categories is counted in both; the sample shows 33,699 category memberships for 30,031 distinct businesses, which is how the distinct-business estimate of 114,235 is derived.

Sample. For each category the top 3,000 US listings by review count were pulled and de-duplicated by Google id. Every rating, website and booking figure describes those most-reviewed businesses, not a random sample.

Chains and independents. A domain is a chain when it is on the national-chain list or appears in 20 or more states; the independent estimate is the state's listings less the chain share of its sample, and is blank where the sample has under 20 rows. Chains in this pull: completewedo.com, Cruise America, Pedego Electric Bikes, Dumpster Dudez, Outdoorsy, Pedego Electric Bikes, RVshare, axisair.com, Bin There Dump That, Cruise America, Enterprise, Herc Rentals, The Home Depot, Junk King, Outdoorsy, Republic Services, Rumpke, Sunbelt Rentals, U-Haul, United Rentals, United Site Services, Waste Connections, WillScot, WM (Waste Management).

Websites and booking. Each distinct domain in the sample was fetched once (21,238 domains) and matched against a fixed signature table; a Facebook or similar page does not count as a website (335 listings). Sites that could not be fetched, 15% of domains, are recorded as unknown and excluded from booking and platform shares, not counted as either.

Population. Census Bureau Vintage 2025 state estimates. Per-capita figures are listings per 100,000 residents.

Reservety builds and runs booking websites for rental businesses. If you want to see what the booking side of this data looks like in practice, follow one rental end to end or read the product facts.