Boards by the hour or the week, wetsuits by size, lessons on the tide’s clock with the gear taken off the rack, a kids’ camp by the week with a waiver for every child, the shop’s goods in the same cart and boards delivered to the beach house by the road mile. Your website is included.
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Second Sandbar Surf Co. is our test shop in Kill Devil Hills, North Carolina: sixteen soft-tops, six numbered epoxy boards, wetsuits in five sizes, lessons at a beach stand and a kids’ camp in the summer. Every screen below comes from it, the week of October 12.
01
One family wants boards for the morning, the next for the week, and the prices are on a whiteboard at the stand.
The soft-top has its own page with every rate: $15 for two hours and $5 for each hour after, $25 a day, $60 for three days, $110 a week. Pick the start and the end; a wetsuit in your size is a box on the same page. Two hours on Saturday with a wetsuit in M come to $20.
Two hours on Saturday morning. Click the image to enlarge.
02
The 11:45 lesson needs six boards and six wetsuits, and the rental desk rented them out at eleven.
The group lesson is $75 a surfer, the board and the wetsuit included: boxes on the lesson page, linked to the rental racks at 100% off. Two surfers on Saturday’s 11:45 take two soft-tops, a wetsuit in M and one in L; the cart shows them at $0.00 for the lesson’s two hours, and the racks count them as out, so nobody rents them at eleven.
Saturday’s 11:45, two places. Click the image to enlarge.
03
The lesson follows the tide, so it starts at a different time every day, and the booking page says 9 am.
Each lesson is its own session at its own time: Monday 8:00, Tuesday 8:45, Wednesday 9:30, through Sunday at 12:30, eight surfers each, with the places left on every one. Tuesday has six left, Saturday’s 11:45 two.
One week of the tide. Click the image to enlarge.
04
Twelve kids, five mornings, a clipboard of paper waivers, and an allergy written on the back of one.
The camp is one booking for five mornings, Monday 9 am to Friday noon, twelve kids a week, $325, June to August, on sale in October. The waiver is a group document: a parent signs one for each child, with the age, the swim test and anything the instructor should know. The Whitakers booked three kids; Lily’s waiver is signed, and Ben fills in Noah’s from the link.
June 14: three places left; one waiver of three. Click the image to enlarge.
05
The board is booked online and the wax is sold at the stand, so the shop’s own goods never make the online sale.
The shop’s goods are plain products with their own stock: wax $4, a leash $25, a rash guard $30, sunscreen $12. They go in the cart next to the board and are paid at one checkout. Two hours on a soft-top on Saturday afternoon, wax, a leash and a rash guard: $74.
The board and the shop, one checkout. Click the image to enlarge.
06
A family renting a house in Corolla for the week wants the boards on the deck, and the delivery fee is a guess.
At checkout the house’s address prices the delivery from the road miles between the shop and the house: $2 a mile, $20 at least, up to 45 miles; or pick up at the shop. A house in Corolla is 22 miles: $44 for two boards and two wetsuits for the week.
A week in Corolla, 22 road miles. Click the image to enlarge.
07
Half the boards go to people walking off the beach, and the stand writes them on a pad.
On the stand’s tablet: what is free for the next two hours, with the online bookings and the 11:45 lesson already taken off (eight soft-tops, five epoxies, wetsuits by size), then two hours, a wetsuit and wax for $24, back by 12:05, the waiver texted to the surfer’s phone, tap to pay.
Saturday, 10:05 am, at the stand. Click the image to enlarge.
08
A surfer rents the epoxy for three days, loves it, and asks whether the rental counts toward a new one.
Derek rented EP-03 for three days, $90. Within 30 days of the return the rental comes off a new board: $649 less $90, $559 to pay.
Derek’s demo, credited. Click the image to enlarge.
09
At 10:45 the stand has a lesson of six walking up and a family asking for two boards, and nobody knows how many M wetsuits are left.
The Booking Schedule’s timeline for Saturday the 17th, by the hour from 7 to 5, a row per board and wetsuit size: the soft-tops with Jess Moreno’s two for the week and the 11 o’clock lessons taking six more (the Ortizes, the Beckers, Alicia Grant), Sofia Russo’s epoxy from 8 to noon, and each wetsuit size with the rentals and the lessons on it. The stand sees what’s left for a walk-up before saying yes.
Saturday the 17th, board by board, size by size. Click the image to enlarge.
10
Most surf shops have a rate card taped to the stand and a phone that rings all summer.
We build it in your name: the boards with their hourly and daily rates, the wetsuits, the lessons on the tide’s clock, the kids’ camp and the beach-house delivery. Every Book button opens the real page. Hosting is included.
Second Sandbar, the test shop. Yours looks like yours.
Second Sandbar Surf Co. is a test shop we built for this page; the surfers’ names are made up, the phone numbers don’t exist and the photos are generated. Every screen not marked * is the system, with the test shop’s October run through it. The road miles on the beach-house checkout are a stand-in: the test box has no Google Maps key, so the distance for that address is set by hand; the rate by the mile, the rounding and the price are the system’s own.
* In beta testing.
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