Reservety Rental Software
The US Rental Business Census 2026 · vertical

Trailer rental in the US, 2026: 37,029 businesses by state

37,029 Google Business Profile listings, an estimated 11,951 of them independent operators, 10.83 per 100,000 residents nationally. Data pulled 2026-09-15.

37,029listings
11,951independent (est.)
4.07average Google rating (US all verticals 4.60)
99%with a website
26%can take a booking online
73%of sample at named chains

Densest and sparsest states

Top five (per 100k)

Wyoming21.06
Alabama19.51
Georgia17.21
Idaho16.65
North Dakota15.89

Bottom five (per 100k)

District of Columbia1.44
Hawaii3.28
New York6.38
Massachusetts6.96
Connecticut7.56

Chains

  • U-Haul: 2,176 sampled locations (73% of the trailer rental sample)
  • The Home Depot: 4 sampled locations (0.1% of the trailer rental sample)
  • Sunbelt Rentals: 3 sampled locations (0.1% of the trailer rental sample)
  • United Rentals: 2 sampled locations (0.1% of the trailer rental sample)

Google rating distribution

Sampled trailer rental businesses by rating band (3,000 sampled).

unrated
0
below 3.5
447
3.5 to 3.9
818
4.0 to 4.4
924
4.5 to 4.7
378
4.8 to 5.0
433

Booking capability

What the sampled websites can do. Sites that could not be checked are shown, not hidden.

Rental platform
36 (1%)
Generic e-commerce
135 (4%)
Scheduling widget only
5 (0.2%)
Brochure site
441 (15%)
No website
26 (0.9%)
Could not be checked
2,357 (79%)

Which platforms trailer rental businesses run: in our software report, out October 27.

All states

StateListingsPer 100kRankAvg rating
Wyoming12421.06#13.96
Alabama1,01319.51#24.10
Georgia1,94517.21#33.96
Idaho33816.65#44.23
North Dakota12715.89#53.83
Montana17715.46#63.93
Oklahoma63315.35#74.20
Mississippi43114.59#83.98
South Carolina78014.00#94.06
New Hampshire19813.99#104.07
Missouri84813.52#114.29
Nebraska26012.88#124.21
Arkansas39912.81#134.09
Kentucky58912.79#144.07
Wisconsin74912.54#154.14
Alaska9112.34#164.12
Oregon52012.17#174.00
North Carolina1,35412.09#183.99
Ohio1,41911.92#194.04
Colorado71211.84#203.95
Illinois1,50611.84#214.09
Tennessee86611.84#224.03
South Dakota11011.76#234.16
Washington93911.74#243.89
Arizona88311.58#254.14
Louisiana53511.58#264.06
Texas3,64711.50#274.15
Vermont7411.48#284.02
Florida2,65411.31#294.10
Rhode Island12611.31#303.73
New Mexico24011.29#313.93
Iowa35711.02#324.09
Kansas32811.02#334.24
West Virginia19110.81#344.15
Utah36910.43#354.29
Delaware10810.19#364.44
Maine1419.97#373.59
Michigan1,0049.91#384.03
Pennsylvania1,2929.89#394.03
Indiana6779.71#404.00
Maryland6029.61#413.96
Minnesota5519.45#424.32
Virginia8139.16#433.81
Nevada2758.38#444.23
California3,1868.10#454.06
New Jersey7387.73#464.07
Connecticut2797.56#473.95
Massachusetts4986.96#483.86
New York1,2766.38#494.11
Hawaii473.28#504.15
District of Columbia101.44#513.80

How this was counted

Source. Google Business Profile listings, retrieved through a commercial business-listings data API, one count query per state and category (612 queries), pulled on 2026-09-15, filtered to country_code = US and the state's region. No coordinates or radius searches. Google's directory is self-declared, so it is a count of listings, not a government count of businesses.

Categories. Party rental (party_equipment_rental_service), Trailer rental (trailer_rental_service), Equipment rental (equipment_rental_agency), Dumpster rental (dumpster_rental_service), Boat rental (boat_rental_service), Photo booth (photo_booth), Bike rental (bicycle_rental_service), Tent rental (tent_rental_service), Kayak & canoe rental (canoe_and_kayak_rental_service), Portable restroom rental (portable_toilet_supplier), RV rental (rv_rental_agency), Bounce house rental (bouncy_castle_hire). A listing with two categories is counted in both; the sample shows 33,699 category memberships for 30,031 distinct businesses, which is how the distinct-business estimate of 114,235 is derived.

Sample. For each category the top 3,000 US listings by review count were pulled and de-duplicated by Google id. Every rating, website and booking figure describes those most-reviewed businesses, not a random sample.

Chains and independents. A domain is a chain when it is on the national-chain list or appears in 20 or more states; the independent estimate is the state's listings less the chain share of its sample, and is blank where the sample has under 20 rows. Chains in this pull: completewedo.com, Cruise America, Pedego Electric Bikes, Dumpster Dudez, Outdoorsy, Pedego Electric Bikes, RVshare, axisair.com, Bin There Dump That, Cruise America, Enterprise, Herc Rentals, The Home Depot, Junk King, Outdoorsy, Republic Services, Rumpke, Sunbelt Rentals, U-Haul, United Rentals, United Site Services, Waste Connections, WillScot, WM (Waste Management).

Websites and booking. Each distinct domain in the sample was fetched once (21,238 domains) and matched against a fixed signature table; a Facebook or similar page does not count as a website (335 listings). Sites that could not be fetched, 15% of domains, are recorded as unknown and excluded from booking and platform shares, not counted as either.

Population. Census Bureau Vintage 2025 state estimates. Per-capita figures are listings per 100,000 residents.

Reservety builds and runs booking websites for rental businesses. If you want to see what the booking side of this data looks like in practice, follow one rental end to end or read the product facts.