Iowa Rental Business Census 2026: 1,129 operators, ranked #35 per capita
1,129 Google Business Profile listings across 12 rental categories, an estimated 903 of them independent operators. Data pulled 2026-09-15.
Iowa by vertical
| Vertical | Listings | Per 100k | Rank of 51 | Avg rating | With website | Can book online |
|---|---|---|---|---|---|---|
| Trailer rental | 357 | 11.02 | #32 | 4.09 | 100% | 22% |
| Equipment rental | 302 | 9.33 | #12 | 4.63 | 94% | 24% |
| Party rental | 146 | 4.51 | #37 | 4.79 | 100% | 80% |
| Dumpster rental | 88 | 2.72 | #19 | 4.85 | 93% | 33% |
| Photo booth | 56 | 1.73 | #32 | 4.92 | 100% | 25% |
| Boat rental | 40 | 1.24 | #39 | 4.59 | 90% | 29% |
| Kayak & canoe rental | 34 | 1.05 | #25 | 4.59 | 64% | 26% |
| Portable restroom rental | 34 | 1.05 | #18 | 4.52 | 88% | 13% |
| Bike rental | 28 | 0.86 | #35 | 4.91 | 100% | 0% |
| Tent rental | 25 | 0.77 | #43 | 4.60 | 94% | 17% |
| RV rental | 11 | 0.34 | #38 | 4.55 | 92% | 18% |
| Bounce house rental | 8 | 0.25 | #40 | 4.87 | 75% | 25% |
Most-reviewed operators
- The most-reviewed party rental company in Iowa is JP Party Rentals (5.0★, 432 Google reviews).
- The most-reviewed trailer rental company in Iowa is Speedy Dumpster Rentals LLC (5.0★, 779 Google reviews).
- The most-reviewed equipment rental company in Iowa is Aero Rental & Party Shoppe (4.7★, 290 Google reviews).
- The most-reviewed dumpster rental company in Iowa is Speedy Dumpster Rentals LLC (5.0★, 779 Google reviews).
- The most-reviewed boat rental company in Iowa is Terry Trueblood Recreation Area (4.7★, 805 Google reviews).
- The most-reviewed photo booth company in Iowa is All In One Bridal By Katelyn (4.8★, 370 Google reviews).
- The most-reviewed bike rental company in Iowa is The Okoboji Cyclist (5.0★, 591 Google reviews).
- The most-reviewed tent rental company in Iowa is K&K Hardware & Lumber (4.6★, 400 Google reviews).
- The most-reviewed kayak & canoe rental company in Iowa is Jester Park (4.7★, 990 Google reviews).
- The most-reviewed portable restroom rental company in Iowa is Ness Pumping Service & Porta-Potty Rentals Inc (5.0★, 239 Google reviews).
- The most-reviewed bounce house rental company in Iowa is K&K Hardware & Lumber (4.6★, 400 Google reviews).
Named only when independent (not a chain), rated 4.5 or higher with at least 25 Google reviews.
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How this was counted
Source. Google Business Profile listings, retrieved through a commercial business-listings data API, one count query per state and category (612 queries), pulled on 2026-09-15, filtered to country_code = US and the state's region. No coordinates or radius searches. Google's directory is self-declared, so it is a count of listings, not a government count of businesses.
Categories. Party rental (party_equipment_rental_service), Trailer rental (trailer_rental_service), Equipment rental (equipment_rental_agency), Dumpster rental (dumpster_rental_service), Boat rental (boat_rental_service), Photo booth (photo_booth), Bike rental (bicycle_rental_service), Tent rental (tent_rental_service), Kayak & canoe rental (canoe_and_kayak_rental_service), Portable restroom rental (portable_toilet_supplier), RV rental (rv_rental_agency), Bounce house rental (bouncy_castle_hire). A listing with two categories is counted in both; the sample shows 33,699 category memberships for 30,031 distinct businesses, which is how the distinct-business estimate of 114,235 is derived.
Sample. For each category the top 3,000 US listings by review count were pulled and de-duplicated by Google id. Every rating, website and booking figure describes those most-reviewed businesses, not a random sample.
Chains and independents. A domain is a chain when it is on the national-chain list or appears in 20 or more states; the independent estimate is the state's listings less the chain share of its sample, and is blank where the sample has under 20 rows. Chains in this pull: completewedo.com, Cruise America, Pedego Electric Bikes, Dumpster Dudez, Outdoorsy, Pedego Electric Bikes, RVshare, axisair.com, Bin There Dump That, Cruise America, Enterprise, Herc Rentals, The Home Depot, Junk King, Outdoorsy, Republic Services, Rumpke, Sunbelt Rentals, U-Haul, United Rentals, United Site Services, Waste Connections, WillScot, WM (Waste Management).
Websites and booking. Each distinct domain in the sample was fetched once (21,238 domains) and matched against a fixed signature table; a Facebook or similar page does not count as a website (335 listings). Sites that could not be fetched, 15% of domains, are recorded as unknown and excluded from booking and platform shares, not counted as either.
Population. Census Bureau Vintage 2025 state estimates. Per-capita figures are listings per 100,000 residents.
Reservety builds and runs booking websites for rental businesses. If you want to see what the booking side of this data looks like in practice, follow one rental end to end or read the product facts.