Massachusetts Rental Business Census 2026: 2,144 operators, ranked #47 per capita
2,144 Google Business Profile listings across 12 rental categories, an estimated 1,632 of them independent operators. Data pulled 2026-09-15.
Massachusetts by vertical
| Vertical | Listings | Per 100k | Rank of 51 | Avg rating | With website | Can book online |
|---|---|---|---|---|---|---|
| Trailer rental | 498 | 6.96 | #48 | 3.86 | 100% | 0% |
| Equipment rental | 403 | 5.63 | #46 | 4.61 | 97% | 23% |
| Party rental | 378 | 5.28 | #25 | 4.78 | 100% | 69% |
| Dumpster rental | 202 | 2.82 | #15 | 4.62 | 100% | 34% |
| Photo booth | 158 | 2.21 | #19 | 4.92 | 94% | 22% |
| Boat rental | 133 | 1.86 | #27 | 4.73 | 100% | 67% |
| Tent rental | 110 | 1.54 | #12 | 4.66 | 98% | 46% |
| Bike rental | 91 | 1.27 | #22 | 4.73 | 97% | 34% |
| Kayak & canoe rental | 73 | 1.02 | #29 | 4.74 | 98% | 50% |
| Portable restroom rental | 55 | 0.77 | #42 | 4.50 | 98% | 40% |
| Bounce house rental | 30 | 0.42 | #19 | 4.77 | 97% | 62% |
| RV rental | 13 | 0.18 | #47 | 4.36 | 77% | 8% |
Most-reviewed operators
- The most-reviewed party rental company in Massachusetts is Busy Bee Jumpers Whitman (4.9★, 4,762 Google reviews).
- The most-reviewed trailer rental company in Massachusetts is Valtran Storage Container Rental (4.9★, 266 Google reviews).
- The most-reviewed equipment rental company in Massachusetts is Hunt's Photo and Video (4.7★, 889 Google reviews).
- The most-reviewed dumpster rental company in Massachusetts is 413 Dumpster (5.0★, 1,223 Google reviews).
- The most-reviewed boat rental company in Massachusetts is Boston Harbor City Cruises (4.5★, 3,490 Google reviews).
- The most-reviewed photo booth company in Massachusetts is Memory Shop (4.9★, 465 Google reviews).
- The most-reviewed bike rental company in Massachusetts is Berkshire East Mountain Resort (4.7★, 3,937 Google reviews).
- The most-reviewed tent rental company in Massachusetts is Busy Bee Jumpers Whitman (4.9★, 4,762 Google reviews).
- The most-reviewed kayak & canoe rental company in Massachusetts is Zoar Outdoor Adventure Resort (4.9★, 2,005 Google reviews).
- The most-reviewed portable restroom rental company in Massachusetts is Empire Party Rentals Mass Inc (4.9★, 656 Google reviews).
- The most-reviewed RV rental company in Massachusetts is North Shore RV Rentals (4.8★, 50 Google reviews).
- The most-reviewed bounce house rental company in Massachusetts is Busy Bee Jumpers Whitman (4.9★, 4,762 Google reviews).
Named only when independent (not a chain), rated 4.5 or higher with at least 25 Google reviews.
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How this was counted
Source. Google Business Profile listings, retrieved through a commercial business-listings data API, one count query per state and category (612 queries), pulled on 2026-09-15, filtered to country_code = US and the state's region. No coordinates or radius searches. Google's directory is self-declared, so it is a count of listings, not a government count of businesses.
Categories. Party rental (party_equipment_rental_service), Trailer rental (trailer_rental_service), Equipment rental (equipment_rental_agency), Dumpster rental (dumpster_rental_service), Boat rental (boat_rental_service), Photo booth (photo_booth), Bike rental (bicycle_rental_service), Tent rental (tent_rental_service), Kayak & canoe rental (canoe_and_kayak_rental_service), Portable restroom rental (portable_toilet_supplier), RV rental (rv_rental_agency), Bounce house rental (bouncy_castle_hire). A listing with two categories is counted in both; the sample shows 33,699 category memberships for 30,031 distinct businesses, which is how the distinct-business estimate of 114,235 is derived.
Sample. For each category the top 3,000 US listings by review count were pulled and de-duplicated by Google id. Every rating, website and booking figure describes those most-reviewed businesses, not a random sample.
Chains and independents. A domain is a chain when it is on the national-chain list or appears in 20 or more states; the independent estimate is the state's listings less the chain share of its sample, and is blank where the sample has under 20 rows. Chains in this pull: completewedo.com, Cruise America, Pedego Electric Bikes, Dumpster Dudez, Outdoorsy, Pedego Electric Bikes, RVshare, axisair.com, Bin There Dump That, Cruise America, Enterprise, Herc Rentals, The Home Depot, Junk King, Outdoorsy, Republic Services, Rumpke, Sunbelt Rentals, U-Haul, United Rentals, United Site Services, Waste Connections, WillScot, WM (Waste Management).
Websites and booking. Each distinct domain in the sample was fetched once (21,238 domains) and matched against a fixed signature table; a Facebook or similar page does not count as a website (335 listings). Sites that could not be fetched, 15% of domains, are recorded as unknown and excluded from booking and platform shares, not counted as either.
Population. Census Bureau Vintage 2025 state estimates. Per-capita figures are listings per 100,000 residents.
Reservety builds and runs booking websites for rental businesses. If you want to see what the booking side of this data looks like in practice, follow one rental end to end or read the product facts.