Previously, we wrote several articles about how to grow your party rental business.
Previously, we wrote several articles about how to grow your party rental business.
We shared social media tips, salesmanship tactics, SEO guides, and other miscellaneous strategies to increase traffic to your site.
But now, it is time to share the suggestions from real business owners.
Why is it important?
The owners of successful party rental businesses have great knowledge in their field as they experimented with many marketing strategies until they found the ones that worked for them.
Now, they are sharing those tips with fellow party rental owners, especially beginners, to give shortcuts to success.
How did we get them to share their tips?
That is a good question.
We did not contact them individually. Instead, we retrieved the suggestions they had written for private social media groups.
If are new to the party rental business, we recommend joining those social groups to accumulate the knowledge needed to manage and grow your business.
This strategy is not something new. However, it requires consistent effort and abundant time from business owners.
To utilize it, find Facebook groups relevant to your business, preferably in your service area, and look for posts where people search for what you have. Under those posts, leave comments, mentioning your rental business.
Remember, your comments should be helpful, funny, or interesting not to make members think that you are there only for acquiring new customers.
The strategy can be a good long-term strategy too as your comment does not apply only to the post owners but to everyone who came to the post with the same keywords you used.
This business owner’s suggestion is not unique but very important.
We also emphasized the importance of creating a Google Business Profile in our previous articles. We still do!
Google dominates the search engine market with over 90% global market share. After you create a Business Profile for your rental business, Google displays your business to thousands of local searchers and adds your business to Google Maps.
You probably have searched keywords like “trailer rental rentals near me”, “clothing store near me”, “textbook rentals in New York City”, etc., and seen Google results come back with a list looking like the one below:
Appearing on a similar list should be your priority. Do not know how to create the profile? Here is an easy tutorial.
Every business has a different vision for their business. Some businesses prefer doing business with schools, churches, charities, etc. while some primarily target small family-sized events.
What is your preference? If you find it, you will be more motivated and your job may seem easier and more enjoyable.
Specialization or finding your route is a good thing in business. We can’t be masters of all fields.
This tip may seem simple at first glance. The more you think about it, the more you realize how correct it is.
When you market the fun, you win hearts. Because you give potential customers something to visualize. Most customers are motivated by their imagination.
For example, when parents see the advertisement for bounce houses where kids play and have fun, they automatically visualize the same with their kids. It is like imagining yourself in Brad Pitt's nice suit and desiring to get a similar one soon.
However, it does not mean your product descriptions should lack the important details that customers may want to know (e.g. make, model, capacity, features, etc.).
Did you know that acquiring new customers is five times costlier than retaining existing customers? You have to keep that in mind!
You have to follow up with customers who previously rented from you. Statistics show that the success of selling products to your existing customers is close to 60-70% while the success of selling products to new customers is only 5-20%.
We want to supplement this tip with our suggestions:
Please note: Reservety has email marketing tools that allow you to implement everything we mentioned above.
Businesses use this strategy very rarely, if not at all. The tip shows the creative way of distributing your business cards, and at the same time, creating memorable moments for kids & their parents.
However, you have to be careful what you hand out. Make sure candies for kids are properly sealed and safe.
You can also give complimentary bags to adults, including something they may use every day. For example, pens or calendars with your business info on them.
This tip alone can change the course of your business for the better. Are you failing to bring in enough customers? You may be doing something wrong.
Missing website and marketing tools? Then, your business may lag behind your competitors.
Let's do a simple case study:
Mrs. Perez wants to organize a party for her 7-year-old son. She has a big yard so she thought it would be a great idea to set up inflatables there. Now, she needs to find inflatables.
If she does not know anybody who rents them, she will open up Google to find nearby party rental businesses.
To appear in Mrs. Perez's search results, you need a website. Some businesses think that creating a Google Business Profile compensates for the missing website. We can't agree with that approach
Even if your business appears on Google Business Profile, Mrs. Perez may not be able to check the pictures of your inflatables along with availability and prices.
Planning to get a website? We recommend Reservety for the following 5 reasons:
We have to accept the hard truth. People are getting lazier. So, they always prefer the easy way of doing things.
For example, scanning is much easier and quicker than typing a domain address into your browser. Therefore, a QR code on your business card will be a remedy.
Also, placing QR codes on your products will allow customers to get more information about the product quickly and eliminate the need to search for specific products on your website.
Some people think that amazing products advertise themselves. Although it may be true to some extent, good marketing is a must in almost all cases.
Marketing is a type of art that requires dedication and consistency.
For example, posting a couple of pictures, and dull text here and there may not earn you customers. You must put your soul, emotions, and hard work into your marketing strategy to achieve the desired results.
Otherwise, your marketing will be like whistling to everyone passing by your shop and asking them to come into your shop without a valid reason. In this case, most people will decline your offer since you can’t spark genuine desire or interest in them to rent from you.
Do not just describe your product but also demonstrate it through clear videos and vibrant images, which will sink into customers' minds.
Being reachable for customers is crucial.
If someone calls you, they are genuinely interested in renting something from you. Otherwise, they would not bother to do so. It means you have to be prepared to answer their calls or at least record their voicemail to call them back.
Some people like to use dedicated phone numbers with more features for their rental website and marketing activities. And avoid providing their personal phone numbers for privacy concerns. So, some rental business owners use virtual phone numbers like Google Voice.
Reservety handles your website, bookings, inventory, and payments — so you can focus on growing your business.