Rental ROI Calculator — See How Fast Your Equipment Pays for Itself

Your Equipment

Equipment Purchase Cost ($)

Rental Price Per Booking ($)

Avg. Rental Duration (days)

Rentals Per Month

Annual Maintenance (% of cost)

Typical range: 5-15% of equipment cost per year

Your ROI

Payback Period

—

Annual Revenue —

Annual Maintenance —

Annual Profit —

Annual ROI —

Rentals to Break Even —

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How It Works

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Enter Your Numbers

Input your equipment purchase cost, what you charge per rental, and how often you rent it out. The calculator handles the rest.

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See Your Returns

Get your payback period, annual profit, and ROI percentage instantly. Compare different pricing scenarios to find the sweet spot.

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Scale Your Fleet

Use these numbers to decide which items to buy next. Focus your budget on equipment with the fastest payback and highest ROI.

Track Your Fleet ROI Automatically

Reservety tracks revenue per item, utilization rates, and maintenance costs so you always know which equipment is earning its keep.

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Frequently Asked Questions

What is a good ROI for rental equipment?

Most rental businesses target 50-150% annual ROI on their equipment. High-demand items like party inflatables or dumpsters can exceed 200% ROI in their first year. The key factors are purchase cost, rental frequency, and maintenance expenses. If your ROI is below 30%, consider raising your rental price or increasing your marketing to book more rentals.

How do I calculate the payback period for a new rental item?

Divide the equipment purchase cost by your net profit per rental (rental price minus per-rental maintenance cost). That gives you the number of rentals needed to break even. Then divide by your expected monthly bookings to get the payback period in months. This calculator does all of that automatically.

Should I include maintenance costs in my ROI calculation?

Yes, always. Maintenance typically runs 5-15% of the equipment's purchase price per year, depending on the item type and how heavily it's used. Ignoring maintenance makes your ROI look artificially high and can lead to buying equipment that doesn't actually pay for itself. This calculator factors in maintenance as a percentage of your equipment cost.