We wrote this article under the assumption that you are a new decor rental business or haven’t utilized online strategies before.
We wrote this article under the assumption that you are a new decor rental business or haven’t utilized online strategies before.
Now let’s get you started with basic steps that will help you to grow your decor rental business.
It is much simpler than you think!
A business without a name is not credible in the eyes of customers nor does it have the potential to be recognized.
A good catchy name must stick to the minds of customers so they can think of your company whenever they need decor for their special occasions.
Having a name is also good for referrals.
How can someone refer their friends to your business if they do not know the name of your business?
You got the idea here. Give your decor business a unique and easily rememberable name.
Here are cool names for decor rentals we found on the web:
Your cool name should come next _________.
You may probably think that having a logo is not that important for a business. Many people thought that way. And failed!
There is a reason why top companies like Pepsi spent over $1 million for their logo.
Have you heard about the first impression theory?
A person or business has only a few seconds to grab attention.
If a company fails to grab attention in the very first seconds, customers' interest may fade away.
So, companies use logos as an attention grabber.
Also, the logo makes the brands more memorable and distinguishable from competitors.
A mission statement is a summary of a business that includes the company's aims and values.
Apart from making a profit, your business should have something that contributes to society. And that motivates customers to shop from you.
The mission statement should be short and sweet.
For example, if you are contributing % of your profits to charities, giving generous discounts to low-income families, or your business model aligns with sustainability goals (e.g., environment-friendly decors, recycled products, etc.), you may mention them in your mission statement.
Your decors should be displayed on your website beautifully to spark an interest in potential customers.
As popular expression states, a picture is worth a thousand words.
But we are talking about good quality photos that are vibrant with details, not the ones that are taken with a cheap camera.
Each decor variety should be taken from different angles, on different backgrounds, and in action. In other words, the pictures should demonstrate how your decorations would look in actual events.
Labeling your decors with unique serials makes inventory management convenient and the selection process accurate.
However, manual labeling will be exhausting and may not bring desired results.
So we recommend using Reservety as it comes with a built-in inventory management system that lets you add all your inventories to a digital warehouse with unique serials.
The best part is that when an item leaves the warehouse or returns, the system automatically updates its availability status.
Lack of details in the description can easily lead to customer frustration.
Some customers may not even bother to call or email to get the information that should be included in the product description in the first place.
They simply go to a different website that provides clearer descriptions and details.
We recommend writing all the measurements and specs of decorations so that customers will make thoughtful decisions.
The below example shows you have to describe your decors properly.
Do not take your prices out of the blue.
You must do a price analysis by checking competitors' pricing.
Prices are the first thing customers check. If it is too high, your decorations will not generate enough income even to sustain its existence.
If you do not have a website, we recommend getting one as soon as possible.
Because everyone shops online these days.
A website also serves as your digital storefront and passport of credibility.
Did you know that more than 75% of customers check the business’s website before spending money with them?
We understand that having a website is costly, and puts extra pressure on the budgets of small businesses.
The good news is you can use WordPress or other free tools to create one.
If you lack web development skills but can’t afford to hire a web development agency, we suggest you use Reservety as they help to build a website for free and equip it with all the essential features needed to manage your decor rental business.
Recent statistics show that more than 60% of the bookings are made online.
Online bookings also allow your decor business to stay open 24/7 and let your customers book rental decor in the comfort of their homes.
For example, if you use Reservety, the online booking system will be activated on your rental website automatically.
Then your rental process will work in the following format:
Note: Reservety is currently offering 14-day free trials without any credit card requirements. Just sign up here and see how your business will function in a demo account. Here is the list of rental websites built with Reservety.
Have you tried to find a business in your area using Google?
If so, you have already seen Google search results display a list of businesses with convenient maps on the side as shown below:
Add your business to Google Maps so your business will appear in the search results as illustrated, when someone searches for decor rentals in your area.
Social media is not just fun for personal use. It is a gold mine for businesses who want to acquire free traffic.
You should create an account on social media platforms that are popular in your area.
For example, in the US, the popular sites include Facebook, Instagram, Pinterest, YouTube, TikTok, and others.
Here are the simple steps:
Local SEO is a strategy directed at improving the ranking of a website in local search results.
People check only a few sites that come up on the top and ignore the rest.
Therefore, we want our decor rental website to come up on the first page when people Google the terms such as “Decor rentals in [ area name]” or “Decor rentals near me”.
Here are a few steps for local SEO:
Note: Your website template should be SEO-friendly and lightweight to get the desired results.
For example, Reservety provides SEO-optimized rental templates plus SEO tools to optimize your website for search engines without coding knowledge. The team even goes one step further by helping to design your website, set up your templates, and optimize your pages for optimal results.
What does it mean? Simply, be active in social activities that are held in your area. For example, you can offer your decors for free to charity events.
It is the best way to demonstrate how cool your decors are. It would also help you grab attention towards your business and hand out vouchers to locals.
Also, you may post pictures of the events on your social media pages to connect more people in the community.
Showing your support to the community through generous promotions and freebies can solidify your position as an ethical company.
According to the latest statistics, more than 50% of online orders are made using smartphones. And almost every internet user has a smartphone these days.
It means if your decor rental website is not responsive on mobile devices, your chances for growth are slashed.
Steps to optimize decor rental website for mobile devices:
Rental operations are complex and take a pretty long time.
If you do not use rental software, you would need to do the following tasks manually:
When you use Rental software like Reservety, you automate all those tasks and clear free time for yourself to focus on growth strategies.
Reservety handles your website, bookings, inventory, and payments — so you can focus on growing your business.