How do you increase traffic to rental websites?
How do you increase traffic to rental websites?
How do you make your rental business visible to the target population?
What strategies can we use to grow our rental business?
Those are just a few of the many questions we see in the rental community.
Most of these questions are asked in desperation, as people spend hefty amounts starting their businesses.
Working with rental businesses, we found that companies that lack competitiveness and consistent marketing are at greater risk of failure.
We won't cover the lack of competitiveness in this article as it should be self-explanatory for any business.
Setting competitive pricing, offering quality items, giving incentives to customers, providing outstanding customer support, innovative business models, etc. are some of the things that can boost your competitiveness.
We have written several articles on this, you may read them here.
Let's hop on to the list of 10 uncommon ways of driving traffic to rental websites.
Statistics show that 92% of people trust recommendations of friends and family over all forms of advertising.
That means you need to :
To get optimal results from this strategy, you have to make sure:
We want to elaborate on the last point.
If you think your comment would not offer a solution or any value to the original poster or anyone viewing the comment, then do not post it.
Many would wonder how to find the right post to leave a comment.
Here are simple steps:
People prefer visuals over texts.
Also, the memes settle in the minds more quickly and stay there longer.
Have you ever wondered why comic books sell like hotcakes while some thick books struggle to achieve the same popularity?
Why memes?
Here are two memes from a bounce house rental business.
All your posts and comments should not be about your business.
If they are, most people will start recognizing you as a spammy member who only cares about the business.
When you weigh in on current events and engage with members about the topics that interest you the most, the members will start seeing the human side of you.
If people like your opinions, they may want to know more about you and what you do.
Google loves consistency. If you do not post fresh content, your SEO ranking will drop gradually.
It's the same with social media.
If you don't keep your audience entertained on social media, they won't see the reason to follow your page any longer.
Consider every new social media post is something with the potential to bring in new clients.
If we assume one post can bring in one customer, you can bring in thirty in a month, posting daily.
As mentioned, all your posts do not have to be about your business. They can be about the current event or niches you primarily target.
For example, if you offer camping gear for rent, you may share posts about camping or general outdoors.
Tip: All your posts should be relevant to your target areas.
Lately, internet celebrities or influencers become a major force behind booming businesses.
Therefore, influencer marketing is currently trending in the business world.
Although the conversion rate of influencer marketing is between 2% and 5%, it depends on how well you select the right influencer.
Criteria for selecting the right influencer:
We can't recommend a single one-fits-all type viral challenge.
Overall, challenges should be relevant to your niche and entertaining to attract customers.
Examples:
Event rental companies can organize a photo challenge called "the funniest captures of the event".
Fishing gear rental companies can organize, a video contest called "the best catches".
Camping gear rental companies can organize a photo challenge called "the best camping setup".
Benefits of viral challenges:
Vlogging is recording your activities and sharing them with the public.
Some people prefer videos over text-based content.
You, as a rental business, can shoot the best moments of your rental business activities or use user-generated content to publish on YouTube under your account.
Vlogging is considered one of the most impactful forms of marketing as it promotes transparency, and reaches wider audiences on social media platforms such as Instagram, YouTube, TikTok, and others.
It is not an unusual marketing model but it is rarely used in rentals.
Affiliate marketing is a revenue-sharing model of marketing where individuals and companies earn commission by referring customers to a business.
Yes, you can set up affiliate marketing for your rental business. It is possible with Reservety.
When affiliate marketing is active on your website, you can set up a commission % per order and automate the tracking and earnings.
For example,
a bounce house rental company pays its affiliates 5% of their sales as a referral commission.
That model is an excellent way to have more people talking about your business as some people will be eager to earn some extra bucks from the side.
To try that feature for your website, sign up with our 14-day free trial here.
Copying someone's news or data may not generate buzz nor earn you backlinks.
Therefore, it is important to be a source of news and publish it on your website.
However, you need to make sure the news or data is suitable for your niche.
Example:
RV rental companies can use topics such as:
"New RV park started accepting guests", "The State Parks started charging additional fees for fuel-based generators", "Valley View RV park now offers free Wi-Fi", etc.
Or you can share data such as:
"The local river basin hosts 230 RVs a month", or "Renting RVs is 35% more affordable than renting one bedroom home in Dallas, TX".
Those are just a few examples to give you an idea of what type of news or data will attract attention. The rest depends on your creativity.
To achieve the desired results with the mentioned strategies, you need to have a professional website. If your website is not user-friendly, all your efforts are in vain.
Here at Reservety, we are ready to transform your rental website or build you one from scratch, equipping it with an online booking system, and a convenient dashboard to handle all of the rental operations starting from taking orders to assigning delivery drivers and restocking back to the warehouse.
Reservety handles your website, bookings, inventory, and payments — so you can focus on growing your business.