In the recent COVID-19 outbreak, the segments of peoples that are the most affected are small businesses. Since most of the inflatable and bounce house operators are either start-ups or small businesses, the repercussions of the pandemic has largely impacted the way they do business. Now, surviving the pandemic stays a key challenge for bounce house or inflatable operators along with assurance to keep the business existence intact.
To help them out!
Here are a few fantastic approaches to make it through the Covid-19 outbreak. Let’s dive deep further.
1. Remodel Business
The outset of Coronavirus pandemic has largely affected life of billions of people over the globe and has dramatically transformed the way and means to connect and communicate. For small businesses, including bounce house or inflatable operators, it is time for them to rethink the business model as a whole.
During the present situation, public gatherings and parties are no more a wise call keeping the COVID-19 spread in mind. Social distancing, safety measures, and staying at home are the key to survive the coronavirus pandemic. And, the crisis is not expected to go away any sooner. Here the operators must adapt and shuffle their cards to confront emergency times. And, there could be no better way than remodeling your bounce house business to better resonate with corona virus safety issues.
This either could be contactless delivery, contactless payment, or could be serving to a small segment of people. One way or other, there is no better way to keep things in loop and fuel the growth, when everyone else seems to be freezing.
2. Build a Community
Community is more than just sharing updates about product and services. A well-built community bridges the gap between business owners and consumers. Not only does it allow business operators to have one on one interaction with the people who are actually the one who rent the equipment on routine basis.
But, Community opens up opportunities for owners to get to the nerves of people and foresee their business from their point of view. It adds a sense of extra care, upliftment, and imbibes confidence of people in the business entity.
At hard time like COVID-19 crisis, it is necessary to engage with the people better and disperse the critical updates, development, and future plan of the business with them. It could be the most ideal way to keep up the faith of customers in the business.
3. Bolster Finance
The biggest threat to the existence and functioning to any business is running out of capital. A substantial amount of business expenditure consists of employee fees, maintenance, and office lease. During the time of outbreak, take it as a positive sign to strengthen your finance by making your home the next office. That way, you can easily save a good chunk of money. Plus, you can easily save money, spent on marketing and outdoor advertising. Since, most of them would fall flat at the moment.
4. Formulate a Plan for Emergency
Every element on this planet is bound to change, so does the human lives and things associated with it. Now, when most of the people are impacted by the epidemic, businesses are the worst hit and the crisis may be not the last one. You got to have an emergency plan ready to take the ship out of hardship.
Here an emergency plan could allow you to sneak in cleverly and get the most attention of the customers. It could be structuring and securing your finances during emergency or a strategy to market your products ahead of your competitors. Either way, your business would get the most benefits out of an emergency plan, in the aftermath of such catastrophic events.
5. Create a COVID-19 Fundraiser for Relief Cause
Marketing a business is not always about highlighting your product and services. Sometime contributing toward good deeds can transform your business into a stellar one overnight. And, it is not always about taking back, giving something for the community and nation always comes back with good fortune.
As a bounce house operator, you can commit to aid COVID-19 affected people by creating a fundraiser on Facebook or fundraiser websites like KIVA and help them combat the infection more effectively. Definitely, this way you can easily outline your organisation among potential customers as a socially responsible and visionary company. And, thus, it can assist in improving the brand awareness and recognition by acquiring positive karma.
6. Tap New Channels of Growth
Presently, most of other people are concerned with coronavirus outbreak and hardly doing anything to cope up with it. And, your competitors might be among them. It is a golden opportunity for you to plan the business further after things get back to normal and bounce back with more vigour and intensity than ever before.
Most of the peoples are following the social distancing and are at home in a period of inactivity and still recouping with what they are missing. And, after the things get back to a normal, there might be a sudden burst of customers.
Taking this as an inspiration, you can pre-plan the events and also explore the present growth channel. It could be digital marketing platforms, social media, and even Instant messaging platforms. Keeping yourself engaged over these platform and tapping them efficiently would definitely win you the brownie points over others in coming future.
We have been taught several new things out of this epidemic. And, it is completely on us to shape our perception and acquire the learning the devastating crisis follows. There is something good in every bad. And this pandemic had transformed the cultural and social values of the humanity to an unprecedented level. And reunited all of us in one bond, to live life with minimalism and understand the true meaning of living as a family.